PROGRAMMA
Scopri l’agenda e gli speaker di Conferenza, Vision Arena e Workshop e cogli le opportunità di networking con gli Speed Date tra aziende e partecipanti
PRENOTA uno speed date
08:45
Accredito
09:45
Apertura Lavori
Speaker
Monica Peruzzi
Giornalista SKY TG 24
09:50
Conversazione tra Carlo Noseda e Monica Peruzzi
Speaker
Carlo Noseda
Presidente IAB Italia
Monica Peruzzi
Giornalista SKY TG 24
10:05
Il Mercato dell'Internet Advertising Italiano: Dimensioni e Dinamiche in Atto
Speaker
Denise Ronconi
Direttrice Osservatorio Internet Media del Politecnico di Milano
10:15
Prendiamoci il Tempo Per Pensare
Speaker
Mario Calabresi
Direttore e CEO Chora Media
10:30
Alpha (re)generation
Speaker
Federico Capeci
CEO divisione Insights per Italia, Grecia, Belgio e Israele Kantar
10:45
Marketing Regeneration
Speaker
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
Isabel Massey
Global Head of Media and Omnichannel Experience Diageo
11:05
"Generazioni e Rigenerazioni", Conversazione tra Carlo Noseda e Andrea Santagata
Speaker
Carlo Noseda
Presidente IAB Italia
Andrea Santagata
Amministratore delegato Mondadori Media
11:25
Linguaggio: la Grande Rigenerazione
Speaker
Andrea Moccia
Fondatore e Direttore Editoriale Geopop
11:40
The Marketing Playlist 2023
Speaker
Alberto Ricca
Laptop composer & Sound Artist
Alessandro Diana
Responsabile per Italia, Europa Centrale e Grecia Accenture Song
Barbara Sala
Europe Strategic Communication Director Coca-Cola
Marco Agosto
Responsabile Marketing & Business Strategy Banca Ifis
Massimo Bullo
Brand and Communication Director Vodafone
12:00
Digitale, Dopo le Regole è Tempo di Competitività
Speaker
Brando Benifei
Eurodeputato e Relatore del Regolamento sull'Intelligenza Artificiale
Diego Ciulli
Head of Government Affairs and Public Policy Google Italia
Giulia Sala
Partner Studio legale DGRS
12:20
Ukraine's Digital Regeneration
Speaker
Alex Bornyakov
Deputy Minister of Digital Transformation of Ukraine
Corrado Passera
Fondatore e Amministratore Delegato illimity
12:40
Comunicare (bene) l’inclusione
Speaker
Nico Acampora
Fondatore PizzAut
Benedetta De Luca
Disability Advocacy, Gender & Inclusion Editor The Wom, Content Creator
Martina Fuga
Responsabile comunicazione CoorDown
12:55
United for Respect
Speaker
Davide Arduini
Presidente UNA e Founder e Chairman Different
Barbara Bontempi
Vice Presidente IAB ITALIA
Laura Corbetta
Presidente dell’Osservatorio Branded Entertainment e CEO & Founder YAM112003
Cathy La Torre
Avvocata, consulente e attivista
Stefania Siani
Presidente ADCI e CEO e CCO di Serviceplan Italia
13:10
Chiusura Lavori
10:15
Apertura Lavori
Speaker
Daniela Cerrato
Digital Marketing Director - Mondadori Media
Moderatori
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
10:20
Gen Z: Digital Intimacy e Beauty Trends
Speaker
Valentina Meli
Client Manager e Generations and DE&I expert - Kantar
10:35
Connettere, Coinvolgere, Collaborare: il potere della GenZ
Speaker
Anna Esposito
Head of PR & Influence - Ogilvy Italia
Ludovica Federighi
Head of Fuse - Head of Content and Entertainment - Omnicom Media Group
Fabiola Granier
Head of Influencer Marketing - Dentsu Creative
Moderatori
Marco Marranini
COO Europe - Open Influence
11:00
Appear as You Are: come ispirare, creare e comunicare con la GenZ
Speaker
Rita Capparelli
Content creator
Sara Dimastrogiovanni
Consulente d'immagine e content creator
Emanuela Frasca
Marketing Manager - The Wom
Nicole Spiga
Content Creator
Moderatori
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
Beatrice Zocchi
Beauty contributor - The Wom
11:20
Webboh: da brand a trend, come diventare rilevanti sui social
Speaker
Flavia Leone
Attrice TV - serie "DI4RI" Netflix
Giulio Pasqui
Ceo & Cco - Webboh
Giulia Santi
PR & Digital Department - Stand by me
Moderatori
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
11:50
Social Media: la nuova TV della GenZ
Speaker
Alessio Cimmino
Responsabile comunicazione - Meta
Giuliano Cini
Brand Partnerships Director, Italy & Greece, Global Business Solutions, TikTok
Andrea Rizzi
Head of MediaCo & Sport Partnership - YouTube Italy
Moderatori
Marco Marranini
COO Europe - Open Influence
12:15
Le novità di Mondadori Media: Webboh Lab
Speaker
Furio Camillo
Professor of Business Statistics - Università di Bologna e Direttore Scientifico Sylla
Daniela Cerrato
Digital Marketing Director - Mondadori Media
Grazia Gasperini
Chief growth officer - Webboh
Moderatori
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
12:30
Le novità di Mondadori Media: Z Power
Speaker
acapodelglobo Giulia Berettini
Content Creator
Giulio Pasqui
Ceo & Cco - Webboh
Alessandra Rigolio
CEO - Zenzero Talent Agency e Power Talent Agency
Gianmarco Zagato
Content Creator e Influencer
Moderatori
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
12:45
Chiusura Lavori
Speaker
Daniela Cerrato
Digital Marketing Director - Mondadori Media
Moderatori
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
Orario
Sala
Titolo
Relatore
15:00
15:30
15:30
VISION ARENA
MONDADORI MEDIA | The Social big opportunity
Social Media
Speaker
Andrea Santagata
Amministratore Delegato, Mondadori Media
15:45
16:15
16:15
VISION ARENA
Speaker
Matteo Cellini
Inbound Marketing Director, Alkemy
Alberto Nasciuti
CEO, KPI6
Mario Varriale
Digital Marketing Managing Director, Alkemy
17:15
17:45
17:45
VISION ARENA
Speaker
Pepe Moder
Founder & partner Imaginars, giornalista Radio24
Fulvio Peppucci
Direttore Generale, Sole 24 ORE Formazione
Luca Tremolada
Data Journalist, Il Sole 24 Ore
Orario
Sala
Titolo
Relatore
15:00
15:30
15:30
AMBER 6
Speaker
Emiliano Teodoro
Tech Implementations & Creative Coordinator, Tangoo
Daniela Tiriticco
Head of Affiliates, Tangoo Media
15:00
15:30
15:30
AMBER 1
BLIS | McDonald’s success story: what do burgers, omnichannel and a mission to the moon have in common?
Data platforms
Speaker
Plinio Macella
Head of Sales, Blis
Clizia Monguzzi
Account Director, OMD
Chloé Ripoche
Digital Director, OMD
15:00
15:30
15:30
AMBER 8
Speaker
Dario Caiazzo
Managing Director, Teads Italia
Matteo Fiori
Brand Manager, Sanofi
15:00
15:30
15:30
AMBER 7
Speaker
Lorenzo Argnani
Media Manager & Digital Lead, Selection (Perfetti Van Melle Group)
Cecilia Vanoletti
Director Customer Success, IAS
Giorgio Vildacci
Product Marketing Lead, Southern Europe, TikTok
15:00
15:30
15:30
AMBER 3
INVIBES ADVERTISING | Sustainable Advertising in the Digital Era: creating Positive Attention for Austria Turismo
Sustainable Ads
Speaker
Simone Casarin
Head of Sales, Invibes Italy
Alvise Zennaro
Country Director, Invibes Italy
15:00
15:30
15:30
AMBER 4
ITALIAONLINE | 2024: verso la “regeneration” dei media digitali, tra attention, dati e connected TV
Content Marketing
Speaker
Massimo Crotti
Direttore Sales House, Italiaonline
Domenico Pascuzzi
Direttore Publishing & VAS, Italiaonline
15:00
15:30
15:30
AMBER 2
Speaker
Betty LasJuilliarias
Digital & Omni-Channel Manager, Alcon
Edoardo Rettori
Sales Account Manager, AdKaora
15:00
15:30
15:30
BROWN 1
Speaker
Beatriz Pérez
Head of Sales Italy & Spain, Samsung Ads
15:00
15:30
15:30
VISION ARENA
MONDADORI MEDIA | The Social big opportunity
Social Media
Speaker
Andrea Santagata
Amministratore Delegato, Mondadori Media
15:00
15:30
15:30
AMBER 5
PUBMATIC | Ripensare la Media Supply Chain. Best Practice e Case Study con Havas Media Network
Programmatic
Speaker
Davide Costantino
Head of Digital Hub, Havas Media Network
Giovanni Cova
Account Manager Advertiser Solutions, PubMatic
Amélie Grenier-Bolay
Country Manager Italy, PubMatic
15:45
16:15
16:15
AMBER 8
Speaker
Davide Cervellin
Chief Marketing & Digital Officer, CAIRORCS MEDIA
Flavio Rossi
Head of CAIRORCS STUDIO
15:45
16:15
16:15
AMBER 3
Speaker
Andrea Galtieri
Managing Director, Demand, Equativ
Federico Troiani
Managing Director, Supply, Equativ
15:45
16:15
16:15
VISION ARENA
Speaker
Matteo Cellini
Inbound Marketing Director, Alkemy
Alberto Nasciuti
CEO, KPI6
Mario Varriale
Digital Marketing Managing Director, Alkemy
15:45
16:15
16:15
AMBER 7
Speaker
Matteo Ferrando
Head of Data & Tech Innovation, Wavemaker
Antonio Severino
Content Director, Wavemaker Italy
15:45
16:15
16:15
AMBER 4
Speaker
Aurelie Brunet de Courssou
Marketing Director, RTL AdAlliance
Elena Giovanetti
Publisher and Product Director RTL AdAlliance
15:45
16:15
16:15
AMBER 2
Speaker
Luca Bistrattin
Programmatic Lead, Google
Travis Clinger
SVP of Activations and Addressability, LiveRamp
Marco de Patre
Publisher Development Director Italy, LiveRamp
15:45
16:15
16:15
AMBER 5
COSMIC | TikTok Full-Funnel Strategy. Un viaggio spaziale dall'Awareness alla Conversion
Performance Marketing
Speaker
Jessica Gazzoli
Brand Partnerships Director, Cosmic
Nadine Kaough
Head of Performance Solutions, Cosmic
15:45
16:15
16:15
AMBER 1
CIAODINO | Ci pensa l’AI? Il ruolo delle persone nel digital advertising guidato dall’intelligenza artificiale
e-Commerce & D2C
Speaker
Matteo Bilancioni
CEO & Co-Founder, Ciaodino
Christian Oliver Harris
Strategy & Marketing Director, Ciaodino
15:45
16:15
16:15
BROWN 1
Speaker
Salvatore Nicotra
Chief Technology Officer, Blendee
Hanne Tuomisto
Director, Privacy Sandbox Partnerships EMEA, Google
15:45
16:15
16:15
AMBER 6
ADVICE GROUP | PERFORMANCE MARKETING, WHAT ELSE?
Performance Marketing
Speaker
Desirée Bison
Marketing Manager, Advice Group
Fulvio Furbatto
CEO & Founder, Advice Group
16:30
17:00
17:00
AMBER 7
MINDSHARE (GroupM) | Cookieless Apocalypse? It’s tricky, not scary! Il caso Costa Crociere: come superare il paradosso della misurazione nell'era cookieless.
Tracking e Cookieless
Speaker
Martina Modenesi
Omnichannel Brand Strategy & Media Intelligence Director, Costa Crociere
Erik Rosa
Chief Digital Officer, Mindshare
16:30
17:00
17:00
AMBER 5
Speaker
Paolo Manenti
Art Director, t2ò
Michele Morandini
Tech Director, t2ò
16:30
17:45
17:45
AMBER 2
RAI PUBBLICITÀ | We R Total
Martech Video
Speaker
Francesco Barbarani
Direttore Digital & Experience, Rai Pubblicità
Simone Branca
Responsabile AdTech & Data, Rai Pubblicità
Serafina Croce
Responsabile Area Research - Marketing Strategico, Rai Pubblicità
Moderatori
Enrico Maschio
Responsabile Marketing Strategico, Rai Pubblicità
16:30
17:00
17:00
BROWN 1
Speaker
Adrien Masson
Head of Ad Tech Sales Southern Europe, Amazon Ads
16:30
17:00
17:00
AMBER 8
OUTBRAIN | Attention Unveiled: Cos’è la misurazione dell’Attention, e perché è importante per le tue campagne digitali
Attention Metrics
Speaker
Corrado Massaro
General Manager, Italy, Outbrain
Tomaso Uliana
Director of Video Growth, Europe, Outbrain
16:30
17:00
17:00
AMBER 1
Speaker
Marco Cancelliere
Managing Director, Mobkoi
Carla Costa
Business Development Director, Mobkoi
16:30
17:00
17:00
AMBER 3
Speaker
Barbara Giannini
Commercial Lead, Rakuten Advertising
Alessandra Mariani
Marketing Director, DS Automobiles – Stellantis
Maria Luisa Scialoia
Commercial Director, Italy, Spain & MENA, Magnite
16:30
17:00
17:00
AMBER 4
Speaker
Marco Lenoci
CEO, Evolution GROUP
Paolo Liguori
Direttore editoriale TGcom24
Simona Zanette
CEO, Hearst Digital SA
Moderatori
Alessandro Politi
Autore Televisivo e Giornalista
16:30
17:00
17:00
AMBER 6
AWIN | Dall'Affiliation al Partnership Marketing: tecnologia, trasparenza e flessibilità per migliorare le performance.
Performance Marketing
Speaker
Diego Nebuloni
Head of New Business and Publisher Development, Awin
17:15
17:45
17:45
AMBER 5
Speaker
Stefano Masiero
CEO & Founder, E-Business Consulting
17:15
17:45
17:45
AMBER 7
Speaker
Gian Mario Infelici
CEO, Blendee
17:15
17:45
17:45
AMBER 8
Speaker
Beatrice Monza
Head of Retail Media, Witailer, a Retex brand
Andrea Redaelli
Managing Partner Business Dev & Digital Media, Connexia, a Retex brand
17:15
17:45
17:45
AMBER 6
ZBO MEDIA | Adattarsi alle nuove abitudini dei consumatori : le opportunità offerte dal Programmatic Buying
Programmatic
Speaker
Carlo Baratti
Country Manager, ZBO Media
17:15
17:45
17:45
BROWN 1
CONNECTED STORIES | La potenza trasformativa della Generative AI nel processo creativo pubblicitario
AdTech AI Creativity
Speaker
Andrea Fogazzaro
Senior Account Executive, Google Cloud
Marika Monterisi
Creative Product Manager, Connected-Stories
Claudio Vaccarella
Founder & CEO, Connected-Stories
17:15
17:45
17:45
AMBER 4
Speaker
Antonio Montesano
Chief Digital & Innovation Officer, OMD Italy
Michele Petrilli
Digital & Social Engagement Section Manager, Nissan Italia
Michele Petrillo
Head of Digital Advertising Sales, Sky
17:15
17:45
17:45
AMBER 1
Speaker
Giovanni Alessi
CEO, Moving Up
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond S.p.A.
Matteo Ferrario
Delivery Coordinator, Tangoo
Fabio Nobili
Managing Director, Rapport Italia
Moderatori
Marco Orlandi
CEO, Pladway
17:15
17:45
17:45
VISION ARENA
Speaker
Pepe Moder
Founder & partner Imaginars, giornalista Radio24
Fulvio Peppucci
Direttore Generale, Sole 24 ORE Formazione
Luca Tremolada
Data Journalist, Il Sole 24 Ore
08:45
Accredito
10:00
Apertura Lavori
Speaker
Carlo Noseda
Presidente IAB Italia
Fabio Vaccarono
CEO Multiversity Group, Portfolio CVC Capital Partner
10:15
Everything is Sound
Speaker
Chiara Luzzana
Sound designer, compositrice, founder NOISETELLING®
10:40
Sustainable Digital Adv
Speaker
YeSeul Kim
Head of Innovation Crafted
Amy Williams
Founder & CEO Good-Loop
10:55
Business Regeneration
Speaker
Roberto Cingolani
Amministratore Delegato e Direttore Generale Leonardo S.p.A.
Ferruccio de Bortoli
Giornalista
11:15
A New Era in Digital Transformation: Looking Ahead with AI
Speaker
Sergio Amati
General Manager IAB Italia
Giorgia Molajoni
Digitalization, Sustainability, Communication Director Eni Plenitude
Simone Zucca
Director Agency and Strategic Partnerships Google
11:35
IAB Advertisers' Council
Speaker
Sergio Amati
General Manager IAB Italia
Massimo Bullo
Brand and Communication Director Vodafone
11:40
Navigating generational cultural change a cura di Amazon Ads e Twitch
Speaker
Nicoletta Besio
Head of Twitch Italy
12:00
Kill Your Darlings
Speaker
Anouk Jans
Creative Director of Spring Studios Milan
12:15
Let's Play the Game of Life!
Speaker
Gli studenti di H-Farm
Gabriele Grosso
Randstad Box Manager
Giacomo "Jack" Sintini
Campione di pallavolo
12:35
Future of Humans, What Type of Ancestor Do You Want To Be?
Speaker
Adah Parris
Activist and Artist
12:55
Chiusura Lavori
09:40
Apertura Lavori
Speaker
Barbara Bontempi
Vice Presidente IAB ITALIA
09:45
Beyond visual attention: l’attenzione come leva competitiva
Speaker
Marco Robbiati
Head of Media Intelligence & Market Insight di Omnicom Media Group
Moderatori
Barbara Bontempi
Vice Presidente IAB ITALIA
10:00
La relazione tra Attenzione e Risultati di Campagna: l’esperienza di Heineken
Speaker
Antonella La Carpia
VP Global Marketing - Teads
Luca Rimoldi
Digital Acceleration Manager - Heineken Italia
10:50
Attention Grabbers: How brands can drive better outcomes with attention-focused ad strategies
Speaker
Elisa Bertolotto
Media Strategy, Planning & Buying - Lavazza
Jay Grant
Agency Sales Lead - Lumen
Michael Isaacs-Olaye
Director, Business Development - IAS
Gabriele Pierro
Head of Digital & Content Strategy - LG Electronics
Cecilia Sandrucci
CRM, Data & Programmatic Senior Manager Central Europe - The Coca-Cola Company
Giuseppe Vigorito
Sales Director - IAS
11:40
Dai Big Data ai Brain Data: qualificare l'audience con l’attenzione.
Speaker
Francesco Gallucci
Vice President, Scientific Director di AINEM (Associazione Italiana di Neuromarketing)
Marco Robbiati
Head of Media Intelligence & Market Insight di Omnicom Media Group
Moderatori
Barbara Bontempi
Vice Presidente IAB ITALIA
12:30
Why attention matters: dalla misurazione all’ottimizzazione. Il caso Vodafone
Speaker
Lorenzo Casuscelli
Digital Marketing Specialist - Vodafone Italia
Serena Gennaro
Paid Media Expert - Vodafone Italia
Daniele Maccarrona
Business Director Italy - DoubleVerify
Orario
Sala
Titolo
Relatore
15:00
15:30
15:30
VISION ARENA
Speaker
Sara Buluggiu
CEO, Retailor Media
15:45
16:15
16:15
VISION ARENA
Speaker
Matteo Bilancioni
CEO & Co-Founder, Ciaodino
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
16:30
17:00
17:00
VISION ARENA
Retail Media _ Tavolo di lavoro di IAB Italia
Retail Media
Speaker
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
Giulio Finzi
Retail Leader, Intarget
Leone Fossati
Head of Sales CPG and Retail – Italy, LiveRamp
Flora Leoni
Head of Retail Media, Carrefour Links
Moderatori
Enrico Majer
CEO e Co Founder, Hic Mobile
Orario
Sala
Titolo
Relatore
15:00
15:30
15:30
AMBER 4
EIKON TECH | Come costruire brand awareness con una strategia data driven; il caso di Enervit C2:1PRO
Programmatic
Speaker
Giuseppe Astorino
General Manager, Eikon Tech
Alessandro Confalonieri
Digital Marketing Manager, Enervit
Silvia Di Giovanni
Media Director, Suntimes
Guglielmo Vanasia
Senior Planner, Suntimes
15:00
15:30
15:30
AMBER 6
CONTENT GARAGE | Content creation e social distribution, best practice e case study con Nissan Italia
Content Marketing
Speaker
Danilo Calvaresi
Content Lead, WebAds
Manuela Crotti
CEO & Founder, NativeJ
Noemi Genco
Digital Director, OMD
Michele Petrilli
Digital & Social Engagement Section Manager, Nissan Italia
15:00
15:30
15:30
AMBER 2
Speaker
Stefano Cariddi
Agency Sales Lead, Vidoomy
Mattia Fachinetti
Video Activation Lead, Havas Media
Vincenzo Sicolo
Head of Sales Italy, Vidoomy
15:00
15:30
15:30
AMBER 1
Speaker
Mauro Balma Mion
Head of Customer Care - WEB and Media Services, Italiaonline
Francesco Compiani
Head of Marketing Operations, Babelee
15:00
15:30
15:30
AMBER 8
Speaker
Mattia Salvi
CEO, Aryel
Vincenzo Schifano
COO, Aryel
15:00
15:30
15:30
AMBER 5
NEXT14 | Conversational Signage: il Retail Media che aumenta le vendite grazie a dati e AI
Retail Media
Speaker
Marco Brandstetter
Responsabile Data&Solutions, Next14
Matteo Dolcini
Digital Marketing & Social Media Manager, Barilla
Massimiliano Monti
IT B2B Business Development Manager, Samsung
15:00
16:15
16:15
BROWN 1
Speaker
Giuseppe De Bellis
Executive Vice President – Direttore SkyTg24
Giuliano Noci
Professore ordinario di Strategia & Marketing, Politecnico di Milano
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Nicola Spiller
Direttore Osservatorio Internet Media, Osservatorio Omnichannel Customer Experience e Osservatorio Multicanalità.
Alessandro Tavallini
Media Sales Director, Grandi Stazioni Retail
15:00
15:30
15:30
AMBER 7
ESSENCEMEDIACOM (GroupM) | Influence Unveiled
Influencer marketing
Speaker
Cristiano Nissotti
Director Strategic Planning, EssenceMediacom
Monica Pecchia
Director Strategy & Insights, EssenceMediacom
Erik Rollini
Managing Director, EssenceMediacom
15:00
15:30
15:30
AMBER 3
COMMANDERS ACT | Dietro le quinte del Digital Tracking: una visione d'insieme sull'innovazione
Data platforms
Speaker
Leila Felice
Technical Consultant, Commanders Act
Pierantonio Vianello
Digital Specialist, Sorgenia
15:00
15:30
15:30
VISION ARENA
Speaker
Sara Buluggiu
CEO, Retailor Media
15:45
16:15
16:15
AMBER 3
Speaker
Gianni Messina
CTO, Digitrend
Biagio Semilia
CEO, Digitrend
15:45
16:15
16:15
VISION ARENA
Speaker
Matteo Bilancioni
CEO & Co-Founder, Ciaodino
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
15:45
16:15
16:15
AMBER 4
Speaker
Luca de Sanctis
Ecommerce Partnership Manager, Nexi
Daniel Rota
CEO, Webidoo
15:45
16:15
16:15
AMBER 8
PRO WEB CONSULTING (Cerved Group Spa) | Strategie avanzate SEO & SEA: come presidiare le offerte lavorative Geolocal di Gi Group
Search (sea – seo) e advanced search
Speaker
Alessandro Orlando
Online Advertising Manager, Pro Web Consulting (Cerved Group S.p.A.)
Elena Sensi
CMO, Gi Group Holding Italy
Simone Serafini
SEO Team Leader, Pro Web Consulting (Cerved Group S.p.A.)
15:45
16:15
16:15
AMBER 5
Speaker
Rocco de Filippis
Senior Director of Business Development, The Trade Desk
Barbara Giannini
Commercial Lead, Rakuten Advertising
Antonio Montesano
Chief Digital & Innovation Officer, OMD Italy
15:45
16:15
16:15
AMBER 7
Speaker
Laura Maridati
Managing Director, Groupm Nexus Media Solutions
Gianantonio Scala
Addressable TV Advertising Manager, GroupM
15:45
16:15
16:15
AMBER 1
Speaker
Luca Di Tomassi
Head of Design Studio, Vodafone
Nicolò Dus
Digital & Gen-AI Marketing Manager, Accenture Song
Francesco Magagnino
Generative AI ICEG Lead, Accenture Song
Federico Panizzi
Digital & Growth Director, Vodafone
15:45
16:15
16:15
AMBER 2
Speaker
Federico Gavazzi
Global Digital Media Manager, EssilorLuxottica
Enzo Santagata
Country Manager Italy, Incubeta
15:45
16:15
16:15
AMBER 6
Speaker
Stefano Pirotta
Brand Measurement Lead, Google Italy
16:30
17:00
17:00
AMBER 3
BEA - BE A MEDIA COMPANY & CHORA MEDIA | TecnoCina vs AmericanAI: quando tutto cambia, sopravvivono le storie
Content Marketing Creativity Digital Audio
Speaker
Marco Bardazzi
Scrittore e Co-Founder Bea - Be a Media Company
Tommaso Guadagni
CEO, Dalk
Salvatore Ippolito
CEO, Bea - Be a Media Company
Francesca Milano
Head of Chora News
Simone Pieranni
Scrittore
Sara Poma
Head of Chora Studio
16:30
17:00
17:00
AMBER 8
Speaker
Lapo Curini Galletti
Data Protection Officer di IAB Italia
Ilaria Gargiulo
Partner, DGRS Studio legale
Giulia Sala
Partner, DGRS Studio legale
16:30
17:00
17:00
AMBER 1
Speaker
Francesco Danza
AdOps Team Leader, Fytur
Martina Silvestri
Head of Publisher, Fytur
16:30
17:00
17:00
AMBER 6
TWITCH | Anatomy of Hype
Social Media
Speaker
Nicoletta Besio
Head of Twitch Italy
16:30
17:00
17:00
AMBER 5
Speaker
Diletta Bruni
Sales&Marketing Account, Class Pubblicità
Andrea Salvati
Executive VP Class Pubblicità – Senior Consultant Digital Transformation, Class Editori
Franco Tagliaferri
Vicedirettore Area Tv, Class Editori
16:30
17:00
17:00
AMBER 7
Speaker
Marco Canzian
Direttore Marketing, CAIRORCS MEDIA
Matteo Torelli
Chief Sales Officer, Blendee
16:30
17:00
17:00
BROWN 1
WTLK | Perché i podcast aziendali non funzionano?
Content Marketing
Speaker
Michele Polico
Founder, Wtlk
16:30
17:45
17:45
AMBER 2
Speaker
Claudia Aznar Gracia
Research & Innovation Manager, IGP
Michele Casali
Marketing Data Director, IGPDecaux
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond S.p.A.
Alfredo Ricca
General Manager, Urban Vision
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Moderatori
Zaverio Bettonagli
Membership and Services Development, IAB Italia
16:30
17:00
17:00
VISION ARENA
Retail Media _ Tavolo di lavoro di IAB Italia
Retail Media
Speaker
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
Giulio Finzi
Retail Leader, Intarget
Leone Fossati
Head of Sales CPG and Retail – Italy, LiveRamp
Flora Leoni
Head of Retail Media, Carrefour Links
Moderatori
Enrico Majer
CEO e Co Founder, Hic Mobile
16:30
17:00
17:00
AMBER 4
Speaker
Simone Golia
Digital Marketing Acquisition Expert, Telepass
Christina Lundari
Country Director Italia, Spagna e MENA, OneFootball
Simone Mangoni
Brand Solutions Manager, OneFootball
Virginia Mazzone
Head of Digital Marketing, NOW
17:15
17:45
17:45
AMBER 3
Speaker
Isotta Enrici
Head of Data & Measurement, Google Italy
Nicola Roviaro
Head of Ads Privacy Go To Market, EMEA, Google
Top Speaker
CONFERENZA 8/11
08/11
CONFERENZA 8/11
08/11
CONFERENZA 8/11
08/11
CONFERENZA 8/11
08/11
Anouk Jans
Creative Director of Spring Studios Milan
CONFERENZA 9/11
09/11
CONFERENZA 9/11
09/11
CONFERENZA 9/11
09/11
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