SAMSUNG ADS | CTV Masterclass: - A deep dive into CTV 2.0

In this masterclass, Beatriz Pérez, Head of Sales Italy & Spain, will explore the latest trends in CTV advertising and TV viewership, and facilitate open discussions and Q&A. Pérez will challenge misconceptions, showcase best practice and answer any burning questions you have on CTV but never been able to ask. Don’t miss discover how to unlock all the power of CTV to maximize your media strategy.

Some of the topics to be covered:

1. Is TV just TV Latest insights from our European Consumer study and other market trends.
2. Glass Level view – Latest Italian insights from viewership trends across 50 Million Samsung Smart TVs in Europe.
3. CTV 2.0 – Addressing some of the misconceptions in CTV today.
4. How to reach incremental and high-value TV audiences?