ONE TRUST_Basics & Beyond: The Publisher`s Guide to Consent & Preferences
Marketing Solutions Engineer
Recent privacy regulations, local jurisdictions and ad tech frameworks, such as the GDPR, CNIL, ICO and the IAB TCF, have provided guidance for capturing consent and sharing data with third parties. At the same time, audiences are demanding more personalization—publishers must balance this with privacy to comply with regulatory guidance and meet user expectations.
Join this session learn about the importance of integrating a CMP, cross-device management and preference management into your publisher privacy strategy. Additionally, gain an understanding of long-term competitive benefits for gathering and leveraging first-party data as we enter into a world without third-party cookies.